New app company invests heavily Barketing
Barketing: The act of promoting a new product or service using a cute dog as your brand lead.
How do you stand out in a world where attention is hard to come by? According to the founder of the Barks app one overlooked answer is
“use a cute animal as your logo and tie it to the word marketing”. If that isn’t the most reasonable thing we’ve heard this week.
People who find dogs cute: Everyone
People who find dogs not cute: No one
People who find dogs not cute: No one
The founder firmly believes that every marketing strategy can benefit from a generous dose of puppy love. As they put it, "Why settle for boring billboards and forgettable jingles when you can have tail-wagging, ear-flopping, heart-melting canine charisma promoting your brand?"
Will the marketing world as we know it ever be the same? It seems unlikely but Time will tell if Barketing yields the results the founder hopes for.
Strap in for a wild ride as Barks navigates the uncharted territories of software Barketing. If you’d like to try it for yourself you can signup for an individual or team account.